2. What should I consider when making the decision to begin exporting?
There is a range of
options for becoming involved in exporting; from filling orders for domestic buyers, such
export trading companies, who then export the product, to exporting directly yourself. Regardless of which
method you choose, a detailed and thorough strategy should be developed. Steps in developing such a
Evaluating your product's export potential
Determining if you
are really willing to make a commitment ot international markets by evaluating
whether your company is "export-ready"
Identifying key foreign markets for your products through market research
Evaluating distribution and promotional options and establishing an overseas distribution system
Determining export prices, payment terms, methods and techniques
Familiarizing yourself with shipping methods and export documentation procedures and requirements